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The ROI of Compliance: How Audits Can Drive Business Growth

October 3, 2025 | Compliance

For security-minded companies, audits are proving to be much more than a regulatory checkbox—they’re a catalyst for growth. The return on investment (ROI) of compliance is clear: companies that prioritize cybersecurity attestations not only reduce friction in the sales process, but also strengthen customer trust, expand into new markets, and gain a meaningful competitive edge.

ThreeFlow cut down time-consuming security assessments and accelerated contracts by leading with SOC 2 and HITRUST. Kinsta turned its SOC 2 report and ISO 27001, 27017, and 27018 certifications into key differentiators that boosted sales and customer retention. And JourneyTrack leveraged BARR Advisory’s coordinated audit approach to streamline compliance across frameworks, reduce sales cycle friction, and drive international expansion. 

Together, their stories highlight how compliance directly impacts the bottom line—helping businesses scale with confidence.

Shortening Sales Cycles

ThreeFlow connects brokers, carriers, and employers through an innovative SaaS platform designed to empower customers to make smart choices about their benefits. Serving a highly regulated industry, the company has embedded security and compliance into its culture from the very beginning.

“From Day 1, security, compliance, and governance has been a first-class citizen in our architecture decisions, in our product development decisions, and how we imagine this company growing,” said Shaheeb Roshan, co-founder and CTO of ThreeFlow.

But as ThreeFlow expanded, so did the complexity of its governance, risk, and compliance (GRC) program. Vendor security assessments from both carriers and brokers consumed increasing amounts of time—sometimes up to three days per review. The company needed to streamline the process in order to position itself for long-term growth.

For this reason, ThreeFlow worked with BARR Advisory to complete a SOC 2 report and HITRUST e1 certification, reinforcing customer trust and accelerating its sales cycle. 

Providing a SOC 2 report up front “has materially reduced our administrative time for getting agreements and contracts finalized with our customers and our partners,” Roshan said. In addition, “leading with the HITRUST certification allows us to skip ahead the gatekeeping conversations directly into how we can actually deliver value.”

Through its partnership with BARR, ThreeFlow has:

  • Reduced administrative burden on vendor security questionnaires;
  • Differentiated itself as the only benefits placement platform with a HITRUST certification;
  • Increased trust with insurance carriers and brokers; and,
  • Positioned itself as a market leader in secure, responsible technology development.

Strengthening Market Position

For leading WordPress hosting provider Kinsta, completing a SOC 2 report and achieving ISO 27001, 27017, and 27018 certifications has not only helped them cement their dedication to strong cybersecurity practices, but also helped fuel their business growth. By demonstrating compliance with these standards, Kinsta built customer confidence that directly translated into new business opportunities.

Beyond new sales, these attestations have strengthened Kinsta’s customer relationships and reduced churn. Clients gained greater confidence in the company’s security practices, resulting in higher retention rates and stronger long-term partnerships.

“Achieving compliance has significantly boosted customer trust and satisfaction at Kinsta,” said Nathan Bliss, chief sales officer at Kinsta. “Our SOC 2 report and ISO certifications have become key differentiators in the market, giving our customers confidence in our security and data management practices. We’ve seen an increase in customer retention rates and have received positive feedback from clients who appreciate our commitment to maintaining the highest standards of security and compliance.”

By partnering with BARR to grow its compliance program, Kinsta has:

  • Enhanced its marketability, particularly among enterprise clients and security-conscious customers;
  • Closed deals faster, accelerating revenue growth in key segments;
  • Reduced customer churn; and,
  • Boosted customer trust and satisfaction.

Driving Global Expansion

JourneyTrack, a customer journey management SaaS platform, has prioritized trust since its founding. From the outset, they embedded security and compliance into their operations, making SOC 2 attestation a priority. As JourneyTrack expanded its reach beyond the U.S., they recognized the need for ISO 27001 certification, which is more widely recognized internationally, especially in Europe, where customer experience management is more advanced. 

Through BARR’s coordinated audit approach, JourneyTrack achieved compliance with both SOC 2 and ISO 27001 efficiently, giving them a powerful competitive advantage in global markets. The attestations not only strengthened customer trust, but also reduced sales cycle friction and positioned JourneyTrack as a secure, reliable partner.

With BARR’s help in achieving its compliance goals, JourneyTrack has gained:

  • Stronger positioning in competitive international markets;
  • Shorter sales cycles and more efficient deal closures;
  • Improved customer trust and retention; and,
  • A compliance program that supports long-term growth.

The Bottom Line

For companies like these, achieving compliance is more than a milestone—it’s a way to accelerate growth, build trust with customers and prospects, and strengthen their positions in a global market. And with the support of experienced partners like BARR, achieving and maintaining compliance is more attainable—and more valuable—than ever before.

Ready to get started? Use our exclusive Compliance Compass tool to map out your compliance journey, or contact us today for a free consultation.

*ISO certifications are issued by BARR Certifications, the certification body of BARR Advisory.

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