Now more than ever, a strong digital presence is critical to any successful business. With the increase in demand for engaging and experiential content, Ceros found itself struggling to keep up with a key part of its sales cycle—the security assessment process. At the end of each quarter, the sales team had a difficult time closing deals on time due to the overwhelming demand for security assessments and questionnaires.
“I knew we needed help filling out the assessments so we could spend more time on the business,” said Dan Wash, Ceros’s director of engineering. As a fast-growing startup, Ceros’s business infrastructure wasn’t in a place to organize a dedicated security team. With all of its expertise in equipping marketers with on-demand content creation, Ceros was missing an in-house security resource. Outsourcing a security team who could create a comprehensive security program was the solution. Ceros found a partner in BARR’s cybersecurity consulting services.
“We knew we could trust BARR to speak on our behalf to our customers. BARR knows enough about our product, where we fit in the market, and where we stand from a security standpoint,” said Brian Abent, Ceros’s chief technology officer.